But wait… who is

Travis Steffen?

Travis Steffen, author of Viral Hero, is a serial entrepreneur with 7 successful exits to his name. As a growth engineer, he specializes in building products that grow themselves. 

Travis currently lives in Los Angeles, and serves as the CEO of GrowFlow – an industry-leading, venture-backed suite of software products for cannabis companies. He is also an investor, advisor, and/or partner in several startups and venture funds.

MANY STOPS ALONG THE JOURNEY

Travis Steffen did not begin as an entrepreneur. An Iowa native, he started out as an athlete – first as a member of the football team at the University of Northern Iowa, and then as an MMA fighter. He also began playing professional online poker in 2008, before authoring his first book, Peak Performance Poker.

It was around this same time that Travis began his fascination with entrepreneurship. After starting his first two businesses while attending grad school, Travis would go on to start over a dozen more – leading 7 of them to successful exits. In 2019, Travis published his second book, Viral Hero, which is available now wherever books are sold.

CURRENT FOCUS

GrowFlow

Travis is currently the CEO of GrowFlow, a venture-backed B2B software company serving the cannabis industry.

Viral Hero

Travis is the author of Viral Hero – How to Build Viral Products, Turn Customers Into Marketers, and Achieve Superhuman Growth.

FlashCourse

Travis is the founder and chairman of FlashCourse, an animated, free financial education app.

COMPANIES TRAVIS ADVISES

Scorely

Travis is an advisor for Scorely, an AI-based analytics platform empowering the financial lending sector to make better decisions.

Echo Ridge

Travis is an advisor to Echo Ridge, an AI-driven predictive analytics platform for the political and legislative sectors.

FUNDS TRAVIS ADVISES

7BC

Travis is currently the Managing Director of LA for 7BC, a venture capital fund focused on AI, ML, Fintech and SaaS.

LvlUp Ventures

Travis is an advisor to LvlUp Ventures, an industry-agnostic venture capital fund for pre-seed to series A stage companies.