In the last chapter, we saw how we can help fuel virality using the tried and true non-viral marketing method of press...
In the last chapter, I explained why non-viral marketing was the fuel that will drive your viral engine towards success...
Unless you have a K > 1.0 from Day 1 (which you won’t), you must feed your viral growth engine. To continue to see new...
You’re probably still sitting in awe after reading our last chapter about the perfect viral storm YouTube created back...
When most people think of the words “going viral” these days, most immediately think of a video on YouTube spreading...
If you only use our last example about rabbit reproduction to guide your viral engineering, you might find it difficult...
We’ve already touched on some of the higher-level viral KPIs, but we haven’t yet dove deeply into the most powerful...
Before we go over how to use your amplification factor, let me just say what you’re all thinking . . . . Travis, you’ve...
Most startups these days use some form of analytics (and if they don't, they should.) They install a little tracking...