Viral Hero
Viral Hero is a battle-tested playbook for building products capable of true viral growth. It breaks down the different types of viral marketing, demystifies the theory, and gives operators clear tactics for measuring, predicting, and engineering the kind of word-of-mouth spread most teams only stumble into by accident — illustrated throughout with examples from real high-growth companies.
Origin story — Viral Hero was never supposed to be a book. It started as the blog for a company I co-founded back in 2014 and sold the following year. I loved the blog so much that I excluded it from the sale, and continued writing it on my personal site. A publisher reached out after hearing me on a podcast, and the rest is history.
