Back in the mid 70’s, Happy Days was the coolest show on television. Every week, viewers tuned in to watch Richie...
These days, the word “viral” is strongly associated with something spreading like wildfire online. That is to say, it’s...
As discussed in a prior section, churn is another word for user loss. Your churn rate is the number of users you can...
We dug deeply into what carrying capacity is in the last chapter. To summarize again quickly, regarding growth and...
There’s always an assumption that the clear path to getting more users will start and end with getting more and more...
We’ve made it! This is the last step in our guide to Creating Your Viral Marketing Engine. Well done. Clap, clap, clap,...
Before we actually dive into churn, let’s back up. In the world of epidemiology, mass infection is one of the more...
Congratulations! We’re winding down into the home stretch of Creating Your Viral Engine in 15 Steps. Thanks to the last...
If you’re as big a fan of the latest and greatest tech talks as I am, or you do any combination of reading books and...